of VCM Strategies
June 12, 2021 at 1 pm ET
Developing a Brand and Messaging Strategy
Vanessa C. Matthew owns VCM Strategies, an NYC MWBE-certified, black-owned, women-led, brand strategy consultancy based in Brooklyn, NY. She provides capacity-building training to professional service providers, teaching them how to create brand strategies and messaging strategies for their businesses.
She also teaches how to express a brand strategy through marketing. Her goal is to help business owners strategically brand themselves, using human nature to their advantage to attract more clients and market themselves in a more pulled-together, trustworthy, and established way.
More importantly, Vanessa is on a mission to help as many people as she can with ownership over a brand to feel seen, heard, and understood.
Experience-wise, she has been in marketing for over 15 years, with past employment in executive marketing and communications roles, including being a senior market research analyst on behalf of Fortune 50 companies.
Educationally, Vanessa has been trained and university-educated in best-in-class approaches to market research, audience insights, and strategy, with her MS in Integrated Marketing Communications from West Virginia University, graduating summa cum laude. She is also certified in Media Management through New York University with a degree in Political Science from Tufts University.
A fountain of brand and marketing knowledge, Vanessa's expertise and experience will make it possible for any professional service provider or knowledge-based entrepreneur to receive clear-cut brand guidance for a brand presence they can be proud of — respected and admired by clients, peers, family, and friends.